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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

We are on Instagram
With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in 
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration

With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration
...

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Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
...

35 3
#repost @lovetaije #joicopartner 
_

Congratulations to THE Oscar winner! What an amazing season 😩🙏🏽 . Im so grateful to be so lucky to work with the one and only @davinejoy !

— 

Going to such a prominent blonde, bonding security is the name of the game. After lifting the hair to level 12, I revitalized the hair with @Joico Defy Damage Protective Shampoo & Conditioner to keep bonds intact. Before prepping I went in with Joico’s KBOND20 power masque for an extra boost of protection. I then prepped with Joico’s Defy Damage Protective Shield & spraying Joico’s K-Pak Color Therapy Luster Lock Multi-Perfector Spray throughout. Before I heat styled the hair I used Joico Heat Hero then created classic curls with the T3 interchangeable barrel curler. Then held the hair by pinning and utilizing Joico’s Power Spray to seal the deal.

Muse @davinejoy
Makeup by @officialsheiks
Styled by @waymanandmicah
Hair by @lovetaije 
Nails by @chrmdbysarah 
📸 @conradcaptures

@joico
@joicoeurope 

#joicopartner

#joico 

#joicoeurope 

#joicodefydamage

#joicokbond20

#repost @lovetaije #joicopartner
_

Congratulations to THE Oscar winner! What an amazing season 😩🙏🏽 . Im so grateful to be so lucky to work with the one and only @davinejoy !



Going to such a prominent blonde, bonding security is the name of the game. After lifting the hair to level 12, I revitalized the hair with @Joico Defy Damage Protective Shampoo & Conditioner to keep bonds intact. Before prepping I went in with Joico’s KBOND20 power masque for an extra boost of protection. I then prepped with Joico’s Defy Damage Protective Shield & spraying Joico’s K-Pak Color Therapy Luster Lock Multi-Perfector Spray throughout. Before I heat styled the hair I used Joico Heat Hero then created classic curls with the T3 interchangeable barrel curler. Then held the hair by pinning and utilizing Joico’s Power Spray to seal the deal.

Muse @davinejoy
Makeup by @officialsheiks
Styled by @waymanandmicah
Hair by @lovetaije
Nails by @chrmdbysarah
📸 @conradcaptures

@joico
@joicoeurope

#joicopartner

#joico

#joicoeurope

#joicodefydamage

#joicokbond20
...

16 2
#repost @lovetaije #joicopartner 
_

On Hollywood’s biggest night it was only right to go with classic old hollywood glamour with a flair ! 
— 

To get this look we started with @joico KBOND20 power masque to really build strength in the hair for styling. With the hair clean and damp, I mixed and emulsified Joico’s Dream Blowout & Defy Damage Protective Shield to create a protective barrier before shaping & styling the hair with T3 Hot rollers. While releasing the hot rollovers I sparingly sprayed Joico’s Power Spray while pin curling each curl to hold until completion. Once her hair was finished, I did a one-time finger run through with Joico’s K-Pak Color Therapy Luster Lock Glossing Oil to maintain shine, then I finished with one distant spray of Joico Flip Turn Volumizing Finishing Spray to seal this look.

Muse @zendaya 
Styled By @luxurylaw 
Makeup by @ernestocasillas 
Hair by @lovetaije 

@joico 
@joicoeurope 
#joicopartner
#joico 
#joicoeurope 
#joicodefydamage
#joicokbond20

#repost @lovetaije #joicopartner
_

On Hollywood’s biggest night it was only right to go with classic old hollywood glamour with a flair !


To get this look we started with @joico KBOND20 power masque to really build strength in the hair for styling. With the hair clean and damp, I mixed and emulsified Joico’s Dream Blowout & Defy Damage Protective Shield to create a protective barrier before shaping & styling the hair with T3 Hot rollers. While releasing the hot rollovers I sparingly sprayed Joico’s Power Spray while pin curling each curl to hold until completion. Once her hair was finished, I did a one-time finger run through with Joico’s K-Pak Color Therapy Luster Lock Glossing Oil to maintain shine, then I finished with one distant spray of Joico Flip Turn Volumizing Finishing Spray to seal this look.

Muse @zendaya
Styled By @luxurylaw
Makeup by @ernestocasillas
Hair by @lovetaije

@joico
@joicoeurope
#joicopartner
#joico
#joicoeurope
#joicodefydamage
#joicokbond20
...

64 6
Hair done, time for fun! Do blondes really have more fun? 🤩

This beautiful creamy blonde was bleached and re-colored by @thehairandbeautyhousedoncaster

#joicoeurope formula:
Lifted the root with JOICO Blonde Life Lightning Powder + Blonde Life Coconut Oil developer 20vol
Rinsed and shampooed with K-PAK clarifying to remove old toner buildup on the ends
Misted with JOICO K-Pak HKP to even the porosity and protect the hair
Then re-colored with JOICO LumiShine Permanent Cream Color 9NV+7NV and a tiny drop of INV + Lumishine developer 5vol
Finished with Color Therapy shampoo & conditioner, Luster Lock, Dream blowout and Humidity Blocker+

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #creamyblonde #bleach #doncasterhair #blondelife #blondelifelighteningpowder #coconutoil #kpak #lusterlock #dreamblowout #humidityblocker #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Hair done, time for fun! Do blondes really have more fun? 🤩

This beautiful creamy blonde was bleached and re-colored by @thehairandbeautyhousedoncaster

#joicoeurope formula:
Lifted the root with JOICO Blonde Life Lightning Powder + Blonde Life Coconut Oil developer 20vol
Rinsed and shampooed with K-PAK clarifying to remove old toner buildup on the ends
Misted with JOICO K-Pak HKP to even the porosity and protect the hair
Then re-colored with JOICO LumiShine Permanent Cream Color 9NV+7NV and a tiny drop of INV + Lumishine developer 5vol
Finished with Color Therapy shampoo & conditioner, Luster Lock, Dream blowout and Humidity Blocker+

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #creamyblonde #bleach #doncasterhair #blondelife #blondelifelighteningpowder #coconutoil #kpak #lusterlock #dreamblowout #humidityblocker #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
...

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You want to strengthen your selfie 🤳? Then strengthen your hair!

JOICO’s NEW INNERJOI Strengthen trio helps to repair damaged hair. This clean beauty hair regimen will help to fortify strands to reduce future breakage, so you can look as good as new every time you step out the shower 🚿

Made with Coconut 🥥 and Abyssinian oils, all naturally derived formulas, you can now protect the earth 🌍🏝️ and look good doing it.

“Naturally derived” means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas”

#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #coconutoil #reducebreakage

You want to strengthen your selfie 🤳? Then strengthen your hair!

JOICO’s NEW INNERJOI Strengthen trio helps to repair damaged hair. This clean beauty hair regimen will help to fortify strands to reduce future breakage, so you can look as good as new every time you step out the shower 🚿

Made with Coconut 🥥 and Abyssinian oils, all naturally derived formulas, you can now protect the earth 🌍🏝️ and look good doing it.

“Naturally derived” means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas”

#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #coconutoil #reducebreakage
...

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When the JOICO EMEA Creative Artistic Team get to work, you can only expect excellence 🌟🌟. Not only do they create the most fabulous hairstyles, but they make sure to use salon-friendly techniques that inspire the hairdressing community 💇‍♀️

The looks within the JOICO 2024 Collection require minimalistic cutting techniques without compromising the style. The seamless bob is a firm favorite this year and the collection puts a fresh spin on the latest trends 😎

Crafted using Blonde Life color and every aspect of the collection is perfected using the excellence of the JOICOLOR portfolio 🗂️

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico 
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10 
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen 
Make-up: Katie Moore @katiemooremua 
Model: Zoe @thehairdesk 

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor

When the JOICO EMEA Creative Artistic Team get to work, you can only expect excellence 🌟🌟. Not only do they create the most fabulous hairstyles, but they make sure to use salon-friendly techniques that inspire the hairdressing community 💇‍♀️

The looks within the JOICO 2024 Collection require minimalistic cutting techniques without compromising the style. The seamless bob is a firm favorite this year and the collection puts a fresh spin on the latest trends 😎

Crafted using Blonde Life color and every aspect of the collection is perfected using the excellence of the JOICOLOR portfolio 🗂️

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor
...

52 0
Stop making excuses and join the JOICO Color Excellence Program today! 📅

What is it all about?

The JOICO Color Excellence Program is an elite, intensive color bootcamp made 
by professionals, for professionals. Not only will it deepen your fundamental knowledge about hair but it will also push your boundaries of creativity. We recognize that haircolorists are artists in their own right and we’ve got all the tools needed to transform your clients’ hair into works of art 🎨🎨

To find out more about why you should join, check out the video above ▶️ featuring our JOICO Education team.

Don’t forget to reach out to your JOICO sales representative for more information about the JOICO Color Excellence Program in your country 🗺️

For more information, visit joico.eu/pro-education/color-excellence/

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday

Stop making excuses and join the JOICO Color Excellence Program today! 📅

What is it all about?

The JOICO Color Excellence Program is an elite, intensive color bootcamp made
by professionals, for professionals. Not only will it deepen your fundamental knowledge about hair but it will also push your boundaries of creativity. We recognize that haircolorists are artists in their own right and we’ve got all the tools needed to transform your clients’ hair into works of art 🎨🎨

To find out more about why you should join, check out the video above ▶️ featuring our JOICO Education team.

Don’t forget to reach out to your JOICO sales representative for more information about the JOICO Color Excellence Program in your country 🗺️

For more information, visit joico.eu/pro-education/color-excellence/

#joico #joicoeurope #colorexcellence #joicocolorexcellence #joicohair #joicosalon #hairstylist #haircolor #haircolorist #colorist #hairpro #colorpro #ittakesapro #joicocolor #behindthechair #hairtutorials #colorskills #modernsalon #hairjoi #sharethejoi #goodhairday
...

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You don’t have to be an activist to understand that plastic pollution poses a threat to our planet. Plastic pollution comes with severe environmental, social, economic and health consequences.

JOICO CARES… 🤗🤗

In our effort to maintain the balance between growing societies and the environment, we have created the NEW JOICO INNERJOI collection. One of the key components of the INNERJOI collection is that the bottles are made using 95% Social Plastic from Plastic Bank ♻️♻️♻️

Plastic Bank collects ocean-bound 🌊 plastic and recycles it for the production of packaging, thus helping create new life for old plastic.

Go spread the good news… 📣📰

#joico #joicoeurope #joicoinnerjoi #innerjoi #healhtyhaircomesnaturally #vegan #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #plasticbank #socialplastic #recycling #protecttheearth #protecttheplanet #plasticpollution

You don’t have to be an activist to understand that plastic pollution poses a threat to our planet. Plastic pollution comes with severe environmental, social, economic and health consequences.

JOICO CARES… 🤗🤗

In our effort to maintain the balance between growing societies and the environment, we have created the NEW JOICO INNERJOI collection. One of the key components of the INNERJOI collection is that the bottles are made using 95% Social Plastic from Plastic Bank ♻️♻️♻️

Plastic Bank collects ocean-bound 🌊 plastic and recycles it for the production of packaging, thus helping create new life for old plastic.

Go spread the good news… 📣📰

#joico #joicoeurope #joicoinnerjoi #innerjoi #healhtyhaircomesnaturally #vegan #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #plasticbank #socialplastic #recycling #protecttheearth #protecttheplanet #plasticpollution
...

113 2
If you haven’t heard about the NEW JOICO INNERJOI collection, where have you been hiding 🤭? This naturally derived, clean, sustainable collection is all the rage right now 🔝 and we’ll tell you why.

INNERJOI features 100% vegan, naturally derived formulas, which are animal test-free 🐰, keeping your hair strong and healthy, while doing a world of good.

If you’re struggling with color-treated hair that is dull and lackluster, then try the INNERJOI Preserve trio which includes raspberry seed oil 🍇 and beetroot extract 🍠, developed specifically for fade-fighting, so you can hold on to your hue for longer.

#joico #joicoeurope #joicoinnerjoi #innerjoi #preservewithINNERJOI #vegan #joicocleanbeauty #healthyhaircomes naturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #beetrootextract

If you haven’t heard about the NEW JOICO INNERJOI collection, where have you been hiding 🤭? This naturally derived, clean, sustainable collection is all the rage right now 🔝 and we’ll tell you why.

INNERJOI features 100% vegan, naturally derived formulas, which are animal test-free 🐰, keeping your hair strong and healthy, while doing a world of good.

If you’re struggling with color-treated hair that is dull and lackluster, then try the INNERJOI Preserve trio which includes raspberry seed oil 🍇 and beetroot extract 🍠, developed specifically for fade-fighting, so you can hold on to your hue for longer.

#joico #joicoeurope #joicoinnerjoi #innerjoi #preservewithINNERJOI #vegan #joicocleanbeauty #healthyhaircomes naturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday #beetrootextract
...

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